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9A0-394 - Adobe Media Optimizer Business Practitioner - BrainDump Information

Vendor Name : Adobe
Exam Code : 9A0-394
Exam Name : Adobe Media Optimizer Business Practitioner
Questions and Answers : 50 Q & A
Updated On : October 22, 2018
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9A0-394 exam Dumps Source : Adobe Media Optimizer Business Practitioner

Test Code : 9A0-394
Test Name : Adobe Media Optimizer Business Practitioner
Vendor Name : Adobe
Q&A : 50 Real Questions

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Adobe Adobe Media Optimizer Business

Adobe Brings New Digital promoting answer to Media agencies and entrepreneurs | killexams.com Real Questions and Pass4sure dumps

SALT LAKE city--(business WIRE)--Adobe Summit, The Digital advertising convention — Adobe systems integrated (Nasdaq:ADBE) these days unveiled a standard version of Adobe® Media Optimizer, a part of Adobe advertising Cloud. Adobe Media Optimizer is a digital promoting platform for campaigns across search, display and social media. the brand new version, Media Optimizer commonplace, grants a guidelines-primarily based bidding answer that improves the performance of search engine marketing campaigns via seamless integration with Adobe Analytics. Media Optimizer common is designed for media purchasing organizations, search engine advertising (SEM) agencies and direct advertisers searching for more manage and transparency over their campaigns at a cost-effective fee aspect.

Media Optimizer normal offers an interactive dashboard that gives entrepreneurs the skill to tie facts-driven insights to tactical adjustments of their ad campaigns throughout Google, Bing, Yahoo and other engines like google. It now not simplest provides a set of totally interactive experiences in a single area, but additionally gives marketers the means to efficiently manage campaigns, ad groups and key phrases without delay from the identical interface. moreover, updated Bid rules performance allows for advertisers to readily installation and handle how bids are executed and wholly automate the bidding system across search engines like google.

a couple of of the present elements in Media Optimizer top rate, the platform premiere ideal for massive organizations and enterprises, are additionally a part of the normal edition. on account that both normal and top rate use the same foundation, valued clientele that discover the deserve to upgrade to premium require no new deployment and are right now up and running with potent algorithmic bid optimization. Media Optimizer’s seamless integration with SiteCatalyst® permits advertisers to make use of web website data to optimize and enhanced goal their campaigns in precise-time. the entire advanced crusade administration functionalities are also blanketed in Media Optimizer common. additionally, media corporations can layer their personal services on appropriate of both Media Optimizer options together with extra superior modeling and analytics services to provide their shoppers with highest ROI.

Migration to Adobe Media Optimizer

Adobe additionally introduced that existing Adobe SearchCenter+ valued clientele will be transitioned to Media Optimizer usual or top class throughout the year. All key SearchCenter+ performance and features such as a two-manner SiteCatalyst integration have been delivered to both models of Media Optimizer.

Adobe Media Optimizer

A core component of Adobe marketing Cloud, Adobe Media Optimizer is the industry’s first thoroughly integrated digital promoting platform that can provide go-channel advert management, optimization and forecast throughout search, reveal and social media campaigns for top return on funding. The solution grants more than 300 million month-to-month possibilities and purchasers and is used by means of greater than four hundred international customers throughout industries. Media Optimizer manages greater than $2 billion in annualized advert spend.

Quote

David Karnstedt, senior vice chairman, Media and advertising solutions, Adobe

  • “Adobe’s digital promoting solution lets marketers run cross-channel campaigns that utterly maximize ROI. With the new commonplace version we're bringing confirmed aspects from our premium version to corporations and direct advertisers to support them extra automate their campaigns with an intuitive and easy-to-use interface.”
  • positive hyperlinks

    About Adobe advertising Cloud

    Now there’s a place that places every little thing digital entrepreneurs need in one spot. It’s called Adobe advertising Cloud. It includes an entire set of analytics, social, promoting, targeting and net journey administration options and a social-enabled UI that brings collectively every thing marketers should learn about their campaigns. So marketers can get from information to insights to motion, faster and smarter than ever. discuss with www.marketing.adobe.com to study extra.

    About Adobe systems integrated

    Adobe is altering the realm through digital experiences. For more information, consult with www.adobe.com.

    © 2013 Adobe systems integrated. All rights reserved. Adobe, the Adobe brand, SiteCatalyst and AdLens are both registered emblems or logos of Adobe systems included within the united states and/or different nations. All other emblems are the property of their respective homeowners.


    Why Is Adobe (ADBE) Down 7.three% considering final revenue record? | killexams.com Real Questions and Pass4sure dumps

    No outcome discovered, are attempting new keyword!and Media Optimizer solutions drove its proper line. Gross margin changed into 87.1% within the quarter, expanding 140 basis elements (bps) on a year-over-yr groundwork. The gross margin expansion turned into attributed to powerful ...

    Why does Adobe’s advertising and marketing Cloud enterprise seem to be very promising? | killexams.com Real Questions and Pass4sure dumps

    stronger than anticipated outcomes for Adobe: focus on Cloud choices (half 4 of 5)

    (persisted from part three)

    Adobe’s marketing Cloud caters to marketers need

    in the previous part of this collection, we mentioned concerning the Digital Media business, which contains the inventive Cloud and the Acrobat family of products. in this part, we can talk about about an additional important company of Adobe, Digital advertising. This company contributes greater than 30% towards Adobe’s universal revenues, and Adobe advertising Cloud is its flagship providing in this section. advertising Cloud makes it possible for marketers to measure, customize, and optimize advertising and marketing campaigns with the support of its array of products in facts analytics, social media, mobility, and cloud computing fields. Adobe received Omniture in 2009 and developed it to supply an array of items in the digital advertising and marketing area, similar to Adobe Analytics, Adobe goal, Adobe Social, Adobe Media Optimizer, Adobe event supervisor, and Adobe campaign.

    advertising Cloud shows amazing boom

    As proven in the above chart, Adobe (ADBE) has managed to grow its marketing Cloud enterprise at a in shape price. The section’s revenue elevated from $215 million in Q1 2013 to $267 million in Q1 2014, a rise of 24%. Adobe also skilled robust bookings boom of 30% for advertising Cloud within the first quarter. Plus, cell device transactions extended to 36% of complete Adobe Analytics transactions, up from 33% in final quarter. all through the convention call to announce the business’s 1Q outcomes, the administration outlined that the purchasers licensing distinct advertising Cloud solutions encompass GMC (GMC), Kohl’s (KSS), MGM (MGM), NBC everyday, and below Armour (UA).

    Excerpt from the 1Q 2014 profits transcript

    Shantanu Narayen, President and Chief government Officer of Adobe outlined, “In Digital advertising, Adobe advertising Cloud executed 24% yr-over-12 months salary increase in Q1. We proceed to have probably the most complete providing in the market for Chief advertising Officers, Chief profits Officers, advertising businesses, publishing executives, and digital entrepreneurs. To create much more have an effect on for our advertising and marketing customers, we are concentrated on integrating our six Adobe advertising Cloud solutions. In January, we announced the integration of Adobe campaign and Adobe event supervisor. this could permit entrepreneurs to make use of a single digital asset administration repository and combine information from anonymous guests and recognized customers to create personalised client experiences. crusade is off to a robust delivery, as it addresses entrepreneurs’ problem to control communications with their purchasers across distinctive channels.”

    “Examples of valued clientele licensing distinctive Adobe advertising Cloud solutions in Q1 included GMC, Kohl’s, MGM, NBC widely wide-spread, and below Armour. final month, we had a thrilling event when NBC sports used Adobe Primetime to deliver the Sochi Olympics to pcs, capsules and other cellular contraptions. hundreds of thousands of viewers had been in a position to access pursuits are living and on-demand. NBC changed into in a position to use Primetime’s analytics, authentication, ad start, and media playback capabilities to move video across screens. With more than 10.2 million video move begins, the men’s hockey video game between the U.S. and Canada stood out as the greatest, authenticated on-line experience in background.”

    “In our Digital marketing segment, there are two components. the first is salary from our Adobe advertising Cloud providing, and in Q1 we carried out Adobe marketing Cloud income of $267 million, representing 12 months-over-year boom of 24% and forward of our goal of 20% boom in FY 2014. We drove powerful bookings within the quarter, which puts us on tempo to obtain our target of 30% bookings increase this yr. complete transactions managed with the aid of all our advertising Cloud options grew to more than 5.4 trillion in Q1. cellular machine use continues to be a driver in our Digital advertising business. cell transactions increased to 36% of complete Adobe Analytics transactions, up from 33% last quarter.”

    continue to half 5

    Browse this series on Market Realist:




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    9A0-394 exam Dumps Source : Adobe Media Optimizer Business Practitioner

    Test Code : 9A0-394
    Test Name : Adobe Media Optimizer Business Practitioner
    Vendor Name : Adobe
    Q&A : 50 Real Questions

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    Marchex And Adobe Media Optimizer Deliver Efficiency & Real-Time Insights to Search Marketers For All Keywords | killexams.com real questions and Pass4sure dumps

    SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ:MCHX), a mobile advertising analytics company, today announced a new integration with Adobe Media Optimizer that delivers better return on advertising spend for enterprise search marketers that rely upon inbound phone calls to drive sales. The new integration is the only solution to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any campaign structure.

    In addition, Marchex Search Analytics delivers automated insights on every phone call directly into Adobe Media Optimizer for each keyword, including call outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.

    Marchex Search Analytics is leveraged with Adobe Media Optimizer for clients in many industries, including VITAS Healthcare, the nation’s leading provider of hospice care. “Receiving and tracking all phone calls from patients and families considering hospice care is integral to our marketing efforts,” said Drew Landmeier, senior vice president and chief marketing officer for VITAS. “The Marchex and Adobe integration provides us valuable search insights in one platform. With full keyword-level call attribution from all calls including those that originate from call extensions and call-only campaigns, we improve our ability to be smart and efficient with our search engine marketing.”

    The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.

    “Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and complex campaign structures,” said Nilesh Dhawale, Senior Product Manager at Marchex. “For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding.”

    About Marchex

    Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touch points in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.

    Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter (twitter.com/Marchex), where Marchex discloses material information from time to time about the Company, its financial information, and its business.

    About Adobe Media Optimizer

    Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best mix of search, display and social ads based on their budget. Adobe Media Optimizer also automates the execution of media plans and helps advertisers find the best way to deliver relevant content to their high-value audiences.


    With Launch Of 3.0, Adobe Social Supports Instagram, LinkedIn, And More, Plus Predictive Capabilities | killexams.com real questions and Pass4sure dumps

    Adobe says version 3.0 of Adobe Social, its set of tools for social marketing, is going live right now.

    When I met with Bill Ingram, vice president of product management for digital marketing, and Emi Hofmeister, senior manager of product marketing, they said Adobe Social is part of a larger effort to revamp Adobe’s marketing products. Last year, they conducted surveys about how the company was doing, and they discovered, as paraphrased by Ingram, that “we’re kind of hard to do business with.”

    One reason: With 26 different products (and that’s just on the marketing side), it was hard to know what to buy. So Adobe consolidated the line down to five core products — Adobe Analytics, Adobe Target, Adobe Experience Manager, Adobe Media Optimizer, and yes, Adobe Social, which launched last fall. (If less than a year doesn’t seem like enough time to reach version 3.0, that’s because the version that came out last fall was technically considered Adobe Social 2.0. Because reasons.)

    As for what’s actually new, Adobe Social now includes support for Flickr, Foursquare, Instagram, and LinkedIn. (That’s on top of previous support for Facebook, Google+, Reddit, Tumblr, and Twitter.) The new integrations include full access to Foursquare’s firehouse of data and the ability to both publish to and analyze from LinkedIn Pages and Groups.

    In addition, the predictive publishing capabilities that were announced back in April have gone live, giving publishers tips about what kind of social media content they should publish and when so that they can improve their engagement. And it uses the new interface for the Adobe Marketing Cloud, which makes it easy for different teams to collaborate across Adobe’s various marketing products.

    To illustrate the new experience, Hofmeister took me through an example. As a hypothetical online publisher, she spotted a trending topic, formulated a post on that topic linking to a relevant article, looked at the full calendar of scheduled posts, scheduled the post for an empty slot, got a recommendation for a better time to publish, then scheduled her post.

    Thanks to new “parent-child” authoring capabilities, she was able to just write one post and push it to all social networks, customizing as necessary. And then, of course, she could track whether that post was to driving the results that she was interested in and use that data to do better next time.


    Adobe’s Marketing Cloud suits up for the next phase of getting and keeping customers | killexams.com real questions and Pass4sure dumps

    At the Adobe Summit today in Salt Lake City, Adobe is raining down major announcements from its Marketing Cloud.

    The long list of new features marks the Cloud’s full-scale entry into the Internet of Things (IoT), wearables, and ad tech.

    In a meshing of the digital and physical worlds that VP of strategy Suresh Vittal described to me as “a once-in-a-lifetime thing,” the Cloud is making real-world marketing a full-fledged citizen of the Adobe marketing environment.

    A new IoT software development kit (SDK), an extension of the mobile SDK, now facilitates measurement and analysis of connected devices. There are new digital content testing, optimization, and personalization capabilities across IoT devices, including wearables. Analytics like traffic patterns have been added to the Cloud’s existing beacon capabilities, and in-app messages can now be triggered by iBeacons.

    A mobile app hotel key, managed through the Adobe Cloud

    Above: A mobile app hotel key, managed through the Adobe Cloud

    New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances.

    There are new Intelligent Location capabilities for GPS and iBeacon data, such as being able to see traffic and customer engagement patterns around interactive displays in hotels, museums, airports, and the like.

    For some time, observers have been touting the impending convergence of marketing and ad tech. Today, Adobe is claiming the title of having the first Marketing Cloud to seriously converge the two.

    VentureBeat is studying email marketing tools.Chime in, and we’ll share the data with you.

    New Audience Core Services now allow a wide range of audience and behavioral data — including from external CRM sources like Salesforce or Oracle — to help target paid ads through Adobe Media Optimizer. A new “native connectivity” between segmented audiences and ad execution is intended to reduce the workflow of what would otherwise be a multi-step process.

    There is also a native integration of programmatic ad buying, which the company said eliminates the need for integration with multiple ad tech and data providers. Through a new, self-service user interface in Media Optimizer, brands can manage real-time bidding across ad exchanges.

    Its Marketing Cloud, Adobe said, has become a “one-stop shop for all your targeting, data and billing needs within one platform, [which is] an incredibly valuable step toward true programmatic.”

    Car dashboards are now part of a marketer's toolset in the Adobe Cloud

    Above: Car dashboards are now part of a marketer’s toolset in the Adobe Cloud

    In a new Audience Marketplace, marketers can buy third-party, anonymous data for segmentation, and then use that across paid media channels. There is also support for the buying, selling, and sharing of anonymous first-party data and segmentation — i.e., second party data. Adobe offers the use case of a hotel and a travel company exchanging data to better enable mutual targeting of ads, emails, or web content.

    First- , second-, and third-party data can now also be used for ad campaigns on Adobe Primetime, the multiscreen TV platform. Audience Marketplace is part of a new Audience Manager, which also includes cross-device identification for tracking authenticated users across devices. Adobe is also introducing Campaign Standard to bring a new level of coordination for the delivery of emails.

    “Data is one place where competitors like Oracle, with its BlueKai and Datalogix acquisitions, had a significant advantage on Adobe,” VentureBeat VP of research John Koetsier told me. “Adobe is starting to address that with Audience Marketplace.”

    In mobile marketing, Vittal said, new enhancements help to “take complexity out of the process.” There is, for example, a greater integration of mobile marketing with app life cycles from development through engagement, and the Cloud’s ecosystem is getting more partners.

    Making a decision on marketing clouds?See which marketing clouds are right for your organization.

    The new alliance with mobile marketing platform Vibes, for instance, includes the integration of app engagement tools and the availability of personalized digital passes for Apple Passbook and Google Wallet. Enhancements have also been made in multiple platform app development, user acquisition, app analytics, and user engagement.

    Koetsier noted that “mobile was already a strength of the Adobe Marketing Cloud, with one of the most complete solutions” on the market.

    “By now adding wearables and IoT, Adobe is signaling that it is doubling down and has no intention of being out-innovated in this fastest-growing sector.”

    Non-mobile ecosystem partners include BrightEdge, which offers a content performance marketing platform based around its massive Data Cube index of Web content.

    A new, integrated landing page optimizer (LPO) from the San Mateo, California-based firm is being offered with the updated Adobe Cloud. It allows a marketer to click a button and, via machine learning that improves with examples, to immediately see competitive landing pages.

    BrightEdge CEO Jim Yu told me that LPO Intelligence is the first product that lets a marketer instantly get “competitive insights into competing offers” on landing pages that are relevant, not simply similar.

    BrightEdge's Landing Page Optimizer, integrated into the updated Marketing Cloud

    Above: BrightEdge’s Landing Page Optimizer, integrated into the updated Marketing Cloud

    Adobe’s updating of its Cloud’s capabilities reflects that the “demand for connected experiences is going up,” Vittal said.

    It’s “not enough for IoT and mobile experiences to be connected,” he said, because consumers want experiences that have been envisioned and are being managed across digital and physical, as well as across devices.

    Compared to other major marketing clouds like Salesforce, Oracle, or IBM, Vittal said that Adobe thinks “about the use cases far more broadly than anyone,” encompassing an integrated experience “across all channels.”

    “Nobody covers as many use cases as we do, with as broad a partner ecosystem,” he said.

    Interestingly, Adobe is also announcing today that the Interactive Experience professional services unit at ostensible marketing cloud competitor IBM is establishing a practice dedicated to Adobe’s Marketing Cloud.

    When I pointed out that IBM has its own set of marketing solutions, Vittal said that the IBM consulting unit has decided to “support our clients with the services they want.”

    “As we’ve seen in our just-released marketing clouds report,” Koetsier said, “IBM’s [marketing tech] business is in a state of chaos, with 40 to 50 products that have different brands, user interfaces, databases, and pricing.”

    “I’m not surprised that the company is starting to support Adobe Marketing Cloud.”



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